MOONLIGHT & WOLF

| BRAND IDENTITY | SHANNON CORN |

My client, Shannon Corn, tasked me with creating a full brand identity for her bath and body business, Moonlight & Wolf. This included three logo variations, ten product labels across scent and color systems, business cards, thank you cards, a banner design, highlight covers, social media posts, and stories. The brand’s visual identity is built around a celestial-inspired palette of navy blue, white dusted lavender, and misted glacier blue—balancing softness and strength to reflect both feminine and masculine energy.

Rooted in self-care and sustainability, Moonlight & Wolf’s mission is to offer cruelty-free products made with responsibly harvested ingredients and infinitely recyclable packaging. Sustainability isn’t just part of their brand—it’s the foundation.

Shannon wanted the wolf and crescent moon to remain central to the refreshed logo. I reimagined these elements with a more defined wolf inside the crescent, adding a star between the moon tips to symbolize care for the community and the illumination of truth. The moon represents guidance, while the wolf reflects the brand’s dedication to sustainability.

For the business card, I combined Adso (a bold, celestial serif) with Neulis Sans (a sleek modern sans-serif) to balance character with clarity. A faded wolf graphic in the background added subtle depth, and both front and back sides reflected brand hierarchy and essential contact info. The thank you cards followed the same visual system for consistency.

The product labels were customized per scent and container, using ombre effects and consistent typography. Circular labels were framed with brand values like “cruelty-free” and “eco-friendly.” Bath bomb labels used neutral tones to avoid clashing with the clear packaging. Mist bottle labels shifted to rectangular shapes with no scent-specific color, but maintained brand cohesion through core color use.

The banner design featured both logos and the brand slogan over a navy background, with a soft wolf silhouette behind the pictorial mark for added depth. For social posts, I created six reusable layouts with image-driven storytelling—highlighting ingredients like argan oil or focusing closely on lip products—while ensuring legibility through bold Neulis Sans typography and intentional composition.