A full brand identity was created for Moonlight & Wolf, a bath and body brand rooted in self-care and sustainability. The project included three logo variations, ten product labels across scent and color systems, business cards, thank you cards, a banner, highlight covers, and social media posts and stories.
The visual identity features a celestial-inspired palette of navy, white-dusted lavender, and misted glacier blue, balancing softness and strength to reflect both feminine and masculine energy. Sustainability is central to the brand, with cruelty-free products, responsibly harvested ingredients, and infinitely recyclable packaging.
The refreshed logo keeps the wolf and crescent moon at the core, with a more defined wolf, an added star symbolizing community and truth, and celestial elements representing guidance and sustainability. Typography pairs Adso with Neulis Sans for clarity and character.
Product labels were customized by scent and container using ombre effects and consistent typography, while the banner and social media designs focused on depth, storytelling, and cohesive brand visuals.
Front of Business Card
Back of Business Card
Thank you cards
Front of Thank you card
Back of Thank you card
Banner design
Banner Design
Foot Cream Label
Foot Scrub Label
Bath Bomb Labels Dusted Lavender and Fallen Petals
Bath Bomb Labels Coconut Embrace and Melon Drift
Bath Bomb Label Indigo Moon
Moon Dew Cooling Facial Mist
Body Polish label Peachlight Bloom
Body Polish Label Moonpetal Vanilla
Body Polish Label Sunspell
Body Polish Label Moonlit Forest
Body Butter Labels Celestial Tide and Mystic Sands
Body Yogurt Label Midnight Berry
Lip Balm Label Dark Velvet Kiss
Lip Balm Label Tropical Bliss
Lip Balm Labels Icebound Berry and Sundrenched Pineapple
Lip Balm Label Lavender Zest
Argan oil social media posts
About lips social media posts
The Dirty Truth social media posts
Bust A Myth Social Media Post
