Wendy Trout the owner from Shrimp Shak; a family restaurant in Florida, tasked me with refreshing their brand identity. This included designing new business cards, a revamped menu featuring new items, and updated packaging for to-go orders. In addition to these, I created three social media posts to increase brand awareness and promote engagement.
For the design, I chose blue and red to represent shrimp—each color reflecting a different aspect of the seafood experience. I made blue the dominant color to give the brand a unique twist since there are also blue shrimp; moving away from the traditional red while still evoking a connection to seafood.
The new menu is organized into appetizers, entrees, kids' meals, and drinks, with a playful, family-friendly vibe throughout. I kept the second page simple, while ensuring the rest of the menu felt fun and closely tied to the restaurant's identity. To maintain a cohesive look, I carried the same pattern from the menu into the to-go packaging.
Overall, the color scheme and design elements not only align with the seafood theme but also highlight Shrimp Shak as a family-friendly spot for delicious food and memorable times.
Shrimp Shak Front BC
Shrimp Shak Back BC
Front And Back Of Menu
Inside Menu
Side View Of Bag
Front View Of Bag
